Ask most travelers what comes to mind when they picture Vietnam, and you'll likely hear about street food stalls (picture the small, colorful stools) or backpacker trails. The culinary traditions of Vietnam are one of the primary reasons many of my clients want to travel to this incredible country, but it’s not the only cultural highlight.

There’s a certain kind of traveler who’s drawn to Southeast Asia.

They want something more than just a beautiful hotel and a pool (though, don’t worry—you’ll absolutely have those too). They want energy, culture, and flavor. A sense that they’ve stepped into somewhere entirely different from home.

And yet… for many first-time visitors, Southeast Asia can feel just a little intimidating.

The good news? It doesn’t have to be…

Asia is often the trip people dream about—but hesitate to book. If you’re considering your first journey to Asia, three destinations consistently rise to the top: Vietnam, Thailand, and Japan. Each offers unforgettable culture, food, and experiences—but they’re very different trips.