When planning a trip to Europe, one question comes up almost every time: Should we visit one country—or try to fit in a few? It’s tempting to say yes to everything. Paris, Rome, Barcelona… all in one trip. But here’s the truth: More destinations doesn’t always mean a better experience.

January is when serious travel planning goes into high gear.

While 2026 planning technically begins before the ball drops on New Year’s Eve, once January arrives, travel moves to the top of many clients’ priority lists. Within the industry, it’s often called “Plan-uary”—a season packed with new inquiries, consultation calls, and custom itinerary requests. So what’s are we planning for our clients right now?

Travel has changed over the past few years, and the best trips—the ones with great hotels, ideal flight schedules, and unforgettable experiences—are being planned much earlier than they used to be. Here are our tips for planning ahead for the best options,

Madrid. Even though I really love so many cities in Spain, Madrid is the one that truly captured my heart. Read on to learn more about what we love in Madrid and what to do when you visit.

Summer is the best time to visit Scandinavia - cooler temps than you’ll find in the rest of Europe, long days and short nights, and more.